diff --git a/README.md b/README.md
index 0466f72..8e0ce98 100644
--- a/README.md
+++ b/README.md
@@ -5,6 +5,8 @@ It allows you to distribute your software intended to run on real hardware or
 inside a container as a single unit with its system dependencies, and to roll
 forward and backward in a secure, repeatable, staged manner.
 
+Images utilize a tmpfs overlay filesystem, so by default changes are discarded.
+
 ## Setup
 
 ```bash
@@ -19,12 +21,12 @@ cd iconograph
 
 Icon creates images by merging the kernel and boot system of a desktop live CD
 with a server/custom filesystem. You'll need to download the desktop live CD
-ISO for the version that you're building. You can get them [http://mirror.pnl.gov/releases/](here).
+ISO for the version that you're building. You can get them [here](http://mirror.pnl.gov/releases/).
 
 ### Serving
 
 Images are fetched via HTTP. You should write images to a directory accessible
-via HTTP.
+via HTTP. Install apache2 if need be.
 
 ### Simple image build
 
@@ -32,3 +34,46 @@ via HTTP.
 # Must run as sudo to mount/umount images, tmpfs, and overlayfs
 sudo server/build_image.py --image-dir=/output/path --release=trusty --source-iso=path/to/ubuntu-14.04.4-desktop-amd64.iso
 ```
+
+### Modules
+
+Modules are scripts run after the chroot has been created. They can install
+packages, do configuration, etc. Icon has several stock packages, but you can
+also create your own using them as examples. You can pass multiple --module
+flags to build_image.py as long as the modules are compatible with each other.
+
+#### iconograph.py
+
+Install icon inside the image. This allows the image to auto-update over HTTP.
+Use the build_image.py flag:
+
+```bash
+--module="server/modules/iconograph.py --base-url=http://yourhost/ --ca-cert=/path/to/signing/cert.pem"
+```
+
+#### persistent.py
+
+Mount a /persistent partition from a filesystem with LABEL=PERSISTENT. Allows
+data to persist across reboots, when it would normally be wiped by tmpfs.
+Use the build_image.py flag:
+
+```bash
+--module="server/modules/persistent.py"
+```
+
+#### autoimage.py
+
+Build an image that will partition, mkfs, and install an image from a different
+URL onto a target system. Used to create install USB drives, PXE boot, etc.
+Use the build_image.py flag:
+
+```bash
+--module="server/modules/autoimage.py --base-url=http://yourhost/ --ca-cert=/path/to/signing/cert.pem --device=/dev/sdx --persistent-percent=50"
+```
+
+`--device` specifies the device to partition and install to on the target
+system.
+
+`--persistent-percent`, if non-zero, specifies the percent of the target
+device to allocate to a LABEL=PERSISTENT filesystem. If the inner image uses
+persistent.py, this filesystem will be automatically mounted.