Due to a trick in the FTP protocol, you can use this tunnelling arrangement but have FTP data connections go directly from A to C, without touching B. This only works with so-called “active” FTP (using the PORT command instead of PASV). C must also be unfirewalled for this to work.
The only thing you’ll need to change is the FTP server configuration. In proftpd.conf, add:
AllowForeignAddress on
For pure-ftpd, run it with the “-w” commandline flag, or with a file named “AllowUserFXP” and a contents of “on” if you’re using pure-ftpd-wrapper.